{"id":4153,"date":"2019-03-23T14:28:21","date_gmt":"2019-03-23T13:28:21","guid":{"rendered":"https:\/\/www.ayonicgym.com\/?page_id=4153"},"modified":"2022-09-11T16:04:58","modified_gmt":"2022-09-11T14:04:58","slug":"data-protection","status":"publish","type":"page","link":"https:\/\/www.ayonicgym.com\/en\/data-protection\/","title":{"rendered":"Data Protection"},"content":{"rendered":"\n<div class=\"row\"  id=\"row-1615891002\">\n\n\n\t<div id=\"col-1123962003\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\n<p>\u00a0<\/p>\n<p><span style=\"color: #292929;\"><strong>Privacy Policy<\/strong><\/span><\/p>\n<p><span style=\"color: #292929;\"><strong>Introduction<\/strong><\/span><br \/><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">With the following privacy policy, we would like to inform you about the types of your personal data (hereinafter also referred to as \u201edata\u201c for short) that we process, for what purposes and to what extent. The privacy policy applies to all processing of personal data carried out by us, both in the context of providing our services and in particular on our websites, mobile, as well as within external online presences, such as our social media profiles (hereinafter collectively referred to as \u201eOnline Offer\u201c).<\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">The terms used are not gender-specific.<\/span><\/p>\n<p><span style=\"color: #292929;\"><span style=\"font-size: 90%; font-family: Arimo;\">State: 10.09.2022<\/span><\/span><\/p>\n<p><span style=\"color: #292929;\"><strong>Contents overview<\/strong><\/span><\/p>\n<ul class=\"index\">\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><a class=\"index-link\" style=\"color: #292929;\" href=\"#m14\">Introduction<\/a><\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><a class=\"index-link\" style=\"color: #292929;\" href=\"#m3\">Responsible person<\/a><\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><a class=\"index-link\" style=\"color: #292929;\" href=\"#mOverview\">Overview of processing<\/a><\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><a class=\"index-link\" style=\"color: #292929;\" href=\"#m11\">Contact data protection officer<\/a><\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><a class=\"index-link\" style=\"color: #292929;\" href=\"#m13\">Relevant legal bases<\/a><\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><a class=\"index-link\" style=\"color: #292929;\" href=\"#m27\">Security measures<\/a><\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><a class=\"index-link\" style=\"color: #292929;\" href=\"#m25\">Transmission and disclosure of personal data<\/a><\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><a class=\"index-link\" style=\"color: #292929;\" href=\"#m24\">Data processing in third countries<\/a><\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><a class=\"index-link\" style=\"color: #292929;\" href=\"#m134\">Use of cookies<\/a><\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><a class=\"index-link\" style=\"color: #292929;\" href=\"#m317\">Commercial and business services&lt;<\/a><\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><a class=\"index-link\" style=\"color: #292929;\" href=\"#m326\">Payment service provider<\/a><\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><a class=\"index-link\" style=\"color: #292929;\" href=\"#m325\">Credit check<\/a><\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><a class=\"index-link\" style=\"color: #292929;\" href=\"#m225\">Provision of online services and web hosting<\/a><\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><a class=\"index-link\" style=\"color: #292929;\" href=\"#m182\">Contact<\/a><\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><a class=\"index-link\" style=\"color: #292929;\" href=\"#m17\">Newsletters and electronic notifications<\/a><\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><a class=\"index-link\" style=\"color: #292929;\" href=\"#m263\">Web analytics, monitoring and optimization<\/a><\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><a class=\"index-link\" style=\"color: #292929;\" href=\"#m264\">Online marketing<\/a><\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><a class=\"index-link\" style=\"color: #292929;\" href=\"#m136\">Presence on social networks (social media)<\/a><\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><a class=\"index-link\" style=\"color: #292929;\" href=\"#m328\">Plugins and embedded functions and content<\/a><\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><a class=\"index-link\" style=\"color: #292929;\" href=\"#m12\">Deletion of data<\/a><\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><a class=\"index-link\" style=\"color: #292929;\" href=\"#m15\">Change and update privacy policy<\/a><\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><a class=\"index-link\" style=\"color: #292929;\" href=\"#m10\">Rights of the persons concerned<\/a><\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><a class=\"index-link\" style=\"color: #292929;\" href=\"#m42\">Definitions of terms<\/a><\/span><\/li>\n<\/ul>\n<p><span style=\"color: #292929;\"><strong>Responsible person<\/strong><\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">AYONIC GYM e.K.<\/span><br \/><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">Ahornweg 4<\/span><br \/><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">65479 Raunheim<\/span><br \/><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">Deutschland<br \/><\/span><br \/><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">Represented by: Abdelmalek El Bansarkhani<\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>E-mail address:<\/strong> info@ayonicgym.com<\/span><\/p>\n<p><span style=\"color: #292929;\"><span style=\"font-size: 90%; font-family: Arimo;\"><strong>Imprint:<\/strong> <a style=\"color: #292929;\" href=\"https:\/\/www.ayonicgym.com\/en\/imprint\/\">www.ayonicgym.com\/en\/imprint\/<\/a><\/span><\/span><\/p>\n<p><span style=\"color: #292929;\"><strong>Overview of processing<\/strong><\/span><\/p>\n<p><span style=\"color: #292929;\"><span style=\"font-size: 90%; font-family: Arimo;\">The following overview summarizes the types of data processed and the purposes of their processing, and refers to the data subjects.<\/span><\/span><\/p>\n<p><span style=\"color: #292929;\"><strong>Types of data processed<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">Inventory data (e.g. names, addresses).<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">Content data (e.g. entries in online forms).<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">Contact data (e.g. e-mail, telephone numbers).<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">Meta\/communication data (e.g. device information, IP addresses).<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">Usage data (e.g. web pages visited, interest in content, access times).<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">Location data (information about the geographical position of a device or a person).<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">Contract data (e.g., subject of contract, term, customer category).<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">Payment data (e.g. bank details, invoices, payment history).<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #292929;\"><strong>Categories of data subjects<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">Business and contractual partners.<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">Interested parties.<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">Communication partners.<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">Customers.<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">Users (e.g. website visitors, users of online services).<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #292929;\"><strong>Purposes of processing<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">Providing our online services and user experience.<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">Visit action evaluation.<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">Office and organization procedures.<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">Cross-device tracking (cross-device processing of user data for marketing purposes).<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">Direct marketing (e.g., via email or postal mail).<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">Interest-based and behavioral marketing.<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">Contact requests and communication.<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">Conversion measurement (measuring the effectiveness of marketing efforts).<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">Profiling (creating user profiles).<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">Remarketing.<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">Range measurement (e.g. access statistics, recognition of returning visitors).<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">Security measures.<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">Tracking (e.g. interest \/ behavioral profiling, use of cookies).<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">Provision of contractual services and customer service.<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">Managing and responding to requests.<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">Targeting (determination of target groups relevant for marketing purposes or other output of content).<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #292929;\"><strong>Automated decisions on a case by case basis<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">Credit information (decision based on a credit check).<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #292929;\"><strong>Relevant legal bases<\/strong><\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">In the following, we share the legal bases of the General Data Protection Regulation (GDPR) on the basis of which we process personal data. Please note that in addition to the regulations of the GDPR, the national data protection regulations in your or our country of residence and domicile may apply. Furthermore, should more specific legal bases be relevant in individual cases, we will inform you of these in the privacy policy.<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Consent (Art. 6 para. 1 p. 1 lit. a. GDPR)<\/strong> \u2013 The data subject has given his or her consent to the processing of personal data concerning him or her for one or more specific purposes.<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Contractual performance and pre-contractual requests (Art. 6 para. 1 p. 1 lit. b. GDPR)<\/strong> \u2013 Processing is necessary for the performance of a contract to which the data subject is party or for the performance of pre-contractual measures carried out at the data subject\u2019s request.<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Legal obligation (Art. 6 para. 1 p. 1 lit. c. GDPR)<\/strong> \u2013 Processing is necessary for compliance with a legal obligation to which the controller is subject.<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Rightful interests (Art. 6 para. 1 p. 1 lit. f. GDPR)<\/strong> \u2013 Processing is necessary for the purposes of protecting the legitimate interests of the controller or of a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require the protection of personal data.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #292929;\"><strong>Security measures<\/strong><\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">We take appropriate technical and organizational measures in accordance with the law, taking into account the state of the art, the costs of implementation and the nature, scope, circumstances and purposes of the processing, as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, in order to ensure a level of protection appropriate to the risk.<\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">The measures include, in particular, securing the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as the access, input, transfer, ensuring availability and their separation. Furthermore, we have established procedures to ensure the exercise of data subjects\u2018 rights, the deletion of data, and responses to data compromise. Furthermore, we already take the protection of personal data into account during the development or selection of hardware, software as well as procedures in accordance with the principle of data protection, through technology design and through data protection-friendly default settings.<\/span><\/p>\n<p><span style=\"color: #292929;\"><span style=\"font-size: 90%; font-family: Arimo;\"><strong>SSL encryption (https)<\/strong>: To protect your data transmitted via our online offer, we use SSL encryption. You can recognize such encrypted connections by the prefix https:\/\/ in the address bar of your browser.<\/span><\/span><\/p>\n<p><span style=\"color: #292929;\"><strong>Transmission and disclosure of personal data<\/strong><\/span><\/p>\n<p><span style=\"color: #292929;\"><span style=\"font-size: 90%; font-family: Arimo;\">In the course of our processing of personal data, it happens that the data are transmitted to or disclosed to other entities, companies, legally independent organizational units or persons. Recipients of this data may include, for example, payment institutions in the context of payment transactions, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such cases, we comply with the legal requirements and, in particular, conclude appropriate contracts or agreements that serve to protect your data with the recipients of your data.<\/span><\/span><\/p>\n<p><span style=\"color: #292929;\"><strong>Data processing in third countries<\/strong><\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">If we process data in a third country (i.e., outside the European Union (EU), the European Economic Area (EEA)) or the processing takes place in the context of the use of third-party services or the disclosure or transfer of data to other persons, entities or companies, this will only be done in accordance with the legal requirements.<\/span><\/p>\n<p><span style=\"color: #292929;\"><span style=\"font-size: 90%; font-family: Arimo;\">Subject to express consent or contractually or legally required transfer, we process or allow the data to be processed only in third countries with a recognized level of data protection, contractual obligation by so-called standard protection clauses of the EU Commission, in the presence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, information page of the EU Commission: <a style=\"color: #292929;\" href=\"https:\/\/ec.europa.eu\/info\/law\/law-topic\/data-protection\/international-dimension-data-protection_de\" target=\"_blank\" rel=\"noopener\">https:\/\/ec.europa.eu\/info\/law\/law-topic\/data-protection\/international-dimension-data-protection_de<\/a> ).<\/span><\/span><\/p>\n<p><span style=\"color: #292929;\"><strong>Use of cookies<\/strong><\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">Cookies are small text files, or other memory tags, that store information on terminal devices and read information from terminal devices. E.g. to store the login status in a user account, a shopping cart content in an e-shop, the content accessed or used functions of an online offer. Cookies can further be used for various purposes, e.g. for purposes of functionality, security and comfort of online offers as well as the creation of analyses of visitor flows.<\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Notes on consent: <\/strong>We use cookies in accordance with the statutory provisions. Therefore, we obtain prior consent from users, except where this is not required by law. In particular, consent is not required if the storage and reading of information, including cookies, are absolutely necessary to provide the user with a telemedia service (i.e. our online offer) expressly requested by them. The revocable consent will be clearly communicated to the users and will contain the information about the respective cookie usage.<\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Notes on legal bases under data protection law: <\/strong>On which legal basis under data protection law we process users\u2018 personal data using cookies depends on whether we ask users for consent. If users consent, the legal basis for the processing of your data is the declared consent. Otherwise, the data processed with the help of cookies is processed on the basis of our legitimate interests (e.g. in a business operation of our online offer and improvement of its usability) or, if this is done in the context of the fulfillment of our contractual obligations, if the use of cookies is necessary to fulfill our contractual obligations. For what purposes the cookies are processed by us, we clarify in the course of this privacy policy or in the context of our consent and processing procedures.<\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Storage period: <\/strong>In terms of storage period, the following types of cookies are distinguished:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Temporary cookies (also: session cookies):<\/strong> Temporary cookies are deleted at the latest after a user has left an online offer and closed his end device (e.g. browser or mobile app).<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>General information on revocation and objection (opt-out): <\/strong> Depending on whether the processing is based on consent or legal permission, you have the option at any time to revoke any consent given or to object to the processing of your data by cookie technologies (collectively referred to as \u201eopt-out\u201c). You can initially declare your objection by means of your browser settings, e.g. by deactivating the use of cookies (whereby this may also restrict the functionality of our online offer). An objection to the use of cookies for online marketing purposes can also be declared by means of a variety of services, especially in the case of tracking, via the websites <a style=\"color: #292929;\" href=\"https:\/\/optout.aboutads.info\" target=\"_blank\" rel=\"noopener\">https:\/\/optout.aboutads.info<\/a> and <a style=\"color: #292929;\" href=\"https:\/\/www.youronlinechoices.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youronlinechoices.com\/<\/a>. In addition, you can receive further objection instructions in the context of the information on the service providers and cookies used.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #292929;\"><span style=\"font-size: 90%; font-family: Arimo;\"><strong>Processing of cookie data based on consent:<\/strong> We use a cookie consent management procedure, in the context of which the consent of users to the use of cookies, or the processing and providers mentioned in the cookie consent management procedure can be obtained and managed and revoked by users. Here, the declaration of consent is stored in order not to have to repeat its query and to be able to prove the consent in accordance with the legal obligation. The storage can take place on the server side and\/or in a cookie (so-called opt-in cookie, or with the help of comparable technologies), in order to be able to assign the consent to a user or their device. Subject to individual information on the providers of cookie management services, the following information applies: The duration of the storage of consent can be up to two years. Here, a pseudonymous user identifier is formed and stored with the time of consent, information on the scope of consent (e.g., which categories of cookies and\/or service providers) as well as the browser, system and end device used.<\/span><\/span><\/p>\n<p><span style=\"color: #292929;\"><strong>Commerical and business services<\/strong><\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">We process data of our contractual and business partners, e.g. customers and prospective customers (collectively referred to as \u201econtractual partners\u201c) in the context of contractual and comparable legal relationships as well as related measures and in the context of communication with contractual partners (or pre-contractual), e.g. to answer inquiries.<\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">We process this data to fulfill our contractual obligations, to secure our rights and for the purposes of the administrative tasks associated with this information as well as for business organization. Within the framework of applicable law, we only disclose the data of contractual partners to third parties to the extent that this is necessary for the aforementioned purposes or for the fulfillment of legal obligations or with the consent of the data subjects (e.g. to participating telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). Contractual partners will be informed about further forms of processing, e.g. for marketing purposes, within the scope of this data protection declaration.<\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">We inform the contractual partners which data is required for the aforementioned purposes before or during data collection, e.g. in online forms, by means of special marking (e.g. colors) or symbols (e.g. asterisks or similar), or in person.<\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">We delete the data after the expiry of legal warranty and comparable obligations, i.e., generally after 4 years, unless the data is stored in a customer account, e.g., as long as it must be retained for legal archiving reasons (e.g., for tax purposes generally 10 years). We delete data disclosed to us by the contractual partner as part of an order in accordance with the specifications of the order, generally after the end of the order.<\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">Insofar as we use third-party providers or platforms to provide our services, the terms and conditions and data protection notices of the respective third-party providers or platforms apply in the relationship between the users and the providers.<\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Customer account<\/strong>: Contractual partners can create an account within our online offer (e.g. customer or user account, in short \u201ecustomer account\u201c). If registration of a customer account is required, contractual partners will be informed of this as well as of the information required for registration. Customer accounts are not public and cannot be indexed by search engines. In the course of registration and subsequent logins and use of the customer account, we store the IP addresses of the customers together with the access times in order to be able to prove registration and prevent any misuse of the customer account.<\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">If customers have terminated their customer account, the data relating to the customer account will be deleted, unless their retention is required for legal reasons. It is the responsibility of customers to back up their data when their customer account is terminated.<\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Economic analyses and market research<\/strong>: For business reasons and in order to be able to recognize market trends, wishes of contractual partners and users, we analyze the data available to us on business transactions, contracts, inquiries, etc., whereby contractual partners, interested parties, customers, visitors and users of our online offer may fall into the group of persons concerned.<\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">The analyses are carried out for the purpose of business evaluations, marketing and market research (e.g. to determine customer groups with different characteristics). In doing so, we may, if available, take into account the profiles of registered users together with their details, e.g. on services used. The analyses serve us alone and are not disclosed externally, unless they are anonymous analyses with summarized, i.e. anonymized values. Furthermore, we take into account the privacy of users and process the data for analysis purposes as pseudonymously as possible and, if feasible, anonymously (e.g. as summarized data).<\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Shop and e-commerce<\/strong>: We process the data of our customers to enable them to select, purchase or order the selected products, goods and related services, as well as their payment and delivery or execution. If necessary for the execution of an order, we use service providers, in particular postal, forwarding and shipping companies, to carry out the delivery, or execution to our customers. For the processing of payment transactions, we use the services of banks and payment service providers. The required information is identified as such in the context of the order or comparable acquisition process and includes the information needed for delivery, or provision and billing, as well as contact information, so that any consultation can be held.<\/span><\/p>\n<ul class=\"m-elements\">\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Types of data processed:<\/strong> Inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contact data (e.g. e-mail, telephone numbers), contract data (e.g. subject matter of contract, term, customer category), usage data (e.g. websites visited, interest in content, access times), meta\/communication data (e.g. device information, IP addresses).<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>People concerned:<\/strong> Interested parties, business and contractual partners, customers.<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Purposes of processing:<\/strong> Providing contractual services and customer service, contact requests and communications, office and organizational procedures, managing and responding to requests, security measures, visit action evaluation, interest-based and behavioral marketing, profiling (creating user profiles).<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Legal basis:<\/strong> Contract performance and pre-contractual requests (Art. 6 para 1 p. 1 lit. b. GDPR), Legal obligation (Art. 6 para 1 p. 1 lit. c. GDPR), Legitimate interests (Art. 6 para 1 p. 1 lit. f. GDPR).<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #292929;\"><strong>Payment Service Provider<\/strong><\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">In the context of contractual and other legal relationships, due to legal obligations or otherwise on the basis of our legitimate interests, we offer data subjects efficient and secure payment options and use other payment service providers for this purpose in addition to banks and credit institutions (collectively, \u201epayment service providers\u201c).<\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">The data processed by the payment service providers includes inventory data, such as the name and address, bank data, such as account numbers or credit card numbers, passwords, TANs and checksums, as well as the contract, total and recipient-related information. The information is required to carry out the transactions. However, the data entered is only processed by the payment service providers and stored with them. I.e., we do not receive any account or credit card related information, but only information with confirmation or negative information of the payment. Under certain circumstances, the payment service providers transmit the data to credit agencies. The purpose of this transmission is to check identity and creditworthiness. In this regard, we refer to the terms and conditions and data protection information of the payment service providers.<\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">For payment transactions, the terms and conditions and data protection notices of the respective payment service providers apply, which can be accessed within the respective websites or transaction applications. We refer to these likewise for the purpose of further information and assertion of revocation, information and other data subject rights.<\/span><\/p>\n<ul class=\"m-elements\">\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Types of data processed:<\/strong> Inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contract data (e.g. subject matter of contract, term, customer category), usage data (e.g. websites visited, interest in content, access times), meta\/communication data (e.g. device information, IP addresses).<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>People concerned:<\/strong> customers, prospective customers.<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Purposes of processing:<\/strong> Provision of contractual services and customer service.<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Legal basis:<\/strong> Contract performance and pre-contractual requests (Art. 6 para 1 p. 1 lit. b. GDPR), Legitimate interests (Art. 6 para 1 p. 1 lit. f. GDPR).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Services used and service providers:<\/strong><\/span><\/p>\n<ul class=\"m-elements\">\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>PayPal:<\/strong> Payment services and solutions (e.g. PayPal, PayPal Plus, Braintree); Service provider: PayPal (Europe) S.\u00e0 r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg; website: <a style=\"color: #292929;\" href=\"https:\/\/www.paypal.com\/de\" target=\"_blank\" rel=\"noopener\">https:\/\/www.paypal.com\/de<\/a>; privacy policy: <a style=\"color: #292929;\" href=\"https:\/\/www.paypal.com\/de\/webapps\/mpp\/ua\/privacy-full\" target=\"_blank\" rel=\"noopener\">https:\/\/www.paypal.com\/de\/webapps\/mpp\/ua\/privacy-full<\/a>.<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Stripe:<\/strong> If you choose the payment method &#8220;credit card, Sofort \u00dcberweisung&#8221; or &#8220;iDeal&#8221; the payment will be processed by the payment service provider Stripe Payments Europe Ltd, Block 4, Harcourt Centre, Harcourt Road, Dublin 2, Ireland, to whom we pass on your information provided during the ordering process together with information about your order (name, address, account number, bank code, credit card number, if applicable, invoice amount, currency and transaction number). Your data is only passed on for the purpose of processing payments with the payment service provider Stripe Payments Europe Ltd. You can find more information about Stripe&#8217;s data protection at the URL https:\/\/stripe.com\/de\/terms.<\/span>\n<p><span style=\"color: #292929; font-size: 90%; font-family: Arimo;\">Stripe uses cookies to optimize the use of the Mollie checkout solution. The optimization of the checkout solution constitutes a legitimate interest within the meaning of Art. 6 (1) lit. f DSGVO. Cookies are small text files that are stored on your end device and do no harm. They remain on your end device until you delete them.<\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">The transfer of your data to Stripe is based on Art. 6 (1) a DSGVO (consent) and Art. 6 (1) b DSGVO (processing for the performance of a contract). You have the option to revoke your consent to data processing at any time. A revocation does not affect the validity of past data processing operations.<\/span><\/p>\n<\/li>\n<\/ul>\n<p><span style=\"color: #292929;\"><strong>Provision of online services and web hosting<\/strong><\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">In order to provide our Online Offer securely and efficiently, we use the services of one or more web hosting providers from whose servers (or servers managed by them) the Online Offer can be accessed. For these purposes, we may use infrastructure and platform services, computing capacity, storage space and database services, as well as security services and technical maintenance services.<\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">The data processed as part of the provision of the hosting offer may include all information relating to the users of our online offer, which is generated as part of the use and communication. This regularly includes the IP address, which is necessary to be able to deliver the contents of online offers to browsers, and all entries made within our online offer or from websites.<\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Email sending and hosting<\/strong>: The web hosting services we use also include the sending, receiving and storage of e-mails. For these purposes, the addresses of the recipients and senders as well as further information regarding the e-mail dispatch (e.g. the providers involved) and the contents of the respective e-mails are processed. The aforementioned data may also be processed for SPAM detection purposes. Please note that e-mails are generally not sent encrypted on the Internet. As a rule, e-mails are encrypted in transit, but (unless a so-called end-to-end encryption method is used) not on the servers from which they are sent and received. We can therefore not assume any responsibility for the transmission path of the e-mails between the sender and the reception on our server.<\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Collection of access data and log files<\/strong>: We ourselves (or our web hosting provider) collect data on each access to the server (so-called server log files). The server log files may include the address and name of the web pages and files accessed, date and time of access, data volumes transferred, notification of successful access, browser type and version, the user\u2019s operating system, referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider.<\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">The server log files may be used on the one hand for security purposes, e.g. to prevent server overload (especially in the event of abusive attacks, so-called DDoS attacks) and on the other hand to ensure the utilization of the servers and their stability.<\/span><\/p>\n<ul class=\"m-elements\">\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Types of data processed:<\/strong> Content data (e.g. entries in online forms), usage data (e.g. websites visited, interest in content, access times), meta\/communication data (e.g. device information, IP addresses).<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>People Concerned:<\/strong> users (e.g., website visitors, users of online services).<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Legal basis:<\/strong> Legitimate interests (Art. 6 para 1 p. 1 lit. f. GDPR).<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #292929;\"><strong>Contact<\/strong><\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">When contacting us (for example, by contact form, e-mail, telephone or via social media), the information of the requesting persons is processed to the extent necessary to respond to the contact requests and any requested action.<\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">The response to the contact requests in the context of contractual or pre-contractual relationships is carried out to fulfill our contractual obligations or to respond to (pre)contractual requests and otherwise on the basis of legitimate interests in responding to the requests.<\/span><\/p>\n<ul class=\"m-elements\">\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Types of data processed:<\/strong> Inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. entries in online forms), usage data (e.g. websites visited, interest in content, access times), meta\/communication data (e.g. device information, IP addresses).<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>People concerned:<\/strong> communication partners, interested parties.<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Purposes of processing:<\/strong> contact requests and communication, management and response to requests.<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Legal basis:<\/strong> Contract performance and pre-contractual requests (Art. 6 para 1 p. 1 lit. b. GDPR), Legitimate interests (Art. 6 para 1 p. 1 lit. f. GDPR).<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #292929;\"><strong>Newsletters and electronic notifications<\/strong><\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">We send newsletters, e-mails and other electronic notifications (hereinafter \u201enewsletter\u201c) only with the consent of the recipients or a legal permission. If, in the context of a registration for the newsletter, its contents are specifically circumscribed, they are decisive for the consent of the users. Otherwise, our newsletters contain information about our services and us.<\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">In order to subscribe to our newsletters, it is generally sufficient to provide your e-mail address. However, we may ask you to provide a name, for the purpose of personal address in the newsletter, or further information, if this is necessary for the purposes of the newsletter.<\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Double-Opt-In-Procedure:<\/strong> The registration for our newsletter takes place in principle in a so-called double-opt-in procedure. That is, you will receive an e-mail after registration, in which you are asked to confirm your registration. This confirmation is necessary so that no one can register with other e-mail addresses. The registrations for the newsletter are logged in order to be able to prove the registration process according to the legal requirements. This includes the storage of the registration and confirmation time as well as the IP address. Likewise, changes to your data stored with the dispatch service provider are logged.<\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Deletion and restriction of processing: <\/strong> We may store the unsubscribed email addresses for up to three years based on our legitimate interests before deleting them to be able to prove consent formerly given. The processing of this data will be limited to the purpose of a possible defense against claims. An individual request for deletion is possible at any time, provided that the former existence of consent is confirmed at the same time. In the event of obligations to permanently observe objections, we reserve the right to store the e-mail address in a blacklist for this purpose alone.<\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">The logging of the registration process takes place on the basis of our legitimate interests for the purpose of proving its proper course. Insofar as we commission a service provider with the dispatch of e-mails, this is done on the basis of our legitimate interests in an efficient and secure dispatch system.<\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Notes on legal bases:<\/strong> The dispatch of newsletters is based on the consent of the recipients or, if consent is not required, on the basis of our legitimate interests in direct marketing, if and to the extent that this is permitted by law, e.g. in the case of existing customer advertising. Insofar as we commission a service provider to send e-mails, this is done on the basis of our legitimate interests. The registration process is recorded on the basis of our legitimate interests to prove that it was carried out in accordance with the law.<\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Contents:<\/strong> Information about us, our services, promotions and offers.<\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Analysis and performance measurement<\/strong>: The newsletters contain a so-called \u201eweb beacon\u201c, i.e., a pixel-sized file that is retrieved from our server when the newsletter is opened, or, if we use a shipping service provider, from its server. In the course of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of the retrieval, are initially collected.<\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">This information is used for the technical improvement of our newsletter based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined with the help of the IP address) or the access times. This analysis also includes determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can indeed be assigned to individual newsletter recipients. However, it is neither our intention nor, if used, that of the dispatch service provider to observe individual users. Rather, the evaluations serve us to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.<\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">The evaluation of the newsletter and the measurement of success are carried out, subject to the express consent of the users, on the basis of our legitimate interests for the purpose of using a user-friendly as well as secure newsletter system, which serves both our business interests and meets the expectations of the users.<\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">Unfortunately, a separate revocation of the performance measurement is not possible, in this case the entire newsletter subscription must be cancelled, or it must be contradicted.<\/span><\/p>\n<ul class=\"m-elements\">\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Types of data processed:<\/strong> Inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), meta\/communication data (e.g. device information, IP addresses), usage data (e.g. websites visited, interest in content, access times).<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>People concerned:<\/strong> communication partners.<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Purposes of processing:<\/strong> Direct marketing (eg by e-mail or postal).<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Legal basis:<\/strong> Consent (Art. 6 para. 1 p. 1 lit. a. GDPR), Legitimate interests (Art. 6 para. 1 p. 1 lit. f. GDPR).<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Opposition (Opt-Out):<\/strong> You can cancel the receipt of our newsletter at any time, i.e. revoke your consent, or object to further receipt. A link to cancel the newsletter you will find either at the end of each newsletter or can otherwise use one of the above contact options, preferably e-mail, for this purpose.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Services used and service providers:<\/strong><\/span><\/p>\n<ul class=\"m-elements\">\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Mailchimp: <\/strong>Email sending and email marketing platform; Service provider: \u201eMailchimp\u201c \u2013 Rocket Science Group, LLC, 675 Ponce De Leon Ave NE #5000, Atlanta, GA 30308, USA; Website: <a style=\"color: #292929;\" href=\"https:\/\/mailchimp.com\" target=\"_blank\" rel=\"noopener\">https:\/\/mailchimp.com<\/a>; Privacy policy: <a style=\"color: #292929;\" href=\"https:\/\/mailchimp.com\/legal\/privacy\/\" target=\"_blank\" rel=\"noopener\">https:\/\/mailchimp.com\/legal\/privacy\/<\/a>; Standard contractual clauses (ensuring level of data protection for processing in third countries): <a style=\"color: #292929;\" href=\"https:\/\/mailchimp.com\/legal\/data-processing-addendum\/\" target=\"_blank\" rel=\"noopener\">https:\/\/mailchimp.com\/legal\/data-processing-addendum\/<\/a>; Additional information: Specific security measures: <a style=\"color: #292929;\" href=\"https:\/\/mailchimp.com\/help\/Mailchimp-european-data-transfers\/\" target=\"_blank\" rel=\"noopener\">https:\/\/mailchimp.com\/help\/Mailchimp-european-data-transfers\/<\/a>.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #292929;\"><strong>Online marketing<\/strong><\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">We process personal data for online marketing purposes, which may include, in particular, the marketing of advertising space or display of promotional and other content (collectively, \u201econtent\u201c) based on potential user interests and the measurement of its effectiveness.<\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">For these purposes, so-called user profiles are created and stored in a file (so-called \u201ecookie\u201c) or similar procedures are used, by means of which the information about the user relevant to the presentation of the aforementioned content is stored. This information may include, for example, content viewed, websites visited, online networks used, but also communication partners and technical information such as the browser used, the computer system used and information on usage times. If users have consented to the collection of their location data, this may also be processed.<\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">The IP addresses of users are also stored. However, we use available IP masking procedures (i.e., pseudonymization by shortening the IP address) to protect users. In general, no clear user data (such as e-mail addresses or names) is stored as part of the online marketing process, but pseudonyms. This means that we, as well as the providers of the online marketing procedures, do not know the actual identity of the users, but only the information stored in their profiles.<\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">The information in the profiles is usually stored in the cookies or by means of similar procedures. These cookies can later generally be read on other websites that use the same online marketing procedure and analyzed for the purpose of displaying content as well as supplemented with further data and stored on the server of the online marketing procedure provider.<\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">Exceptionally, clear data can be assigned to the profiles. This is the case if, for example, the users are members of a social network whose online marketing procedure we use and the network links the profiles of the users with the aforementioned data. We ask to note that users may make additional arrangements with the providers, e.g., by giving consent as part of the registration process.<\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">In principle, we only receive access to summarized information about the success of our advertisements. However, in the context of so-called conversion measurements, we can check which of our online marketing processes have led to a so-called conversion, i.e., for example, to a conclusion of a contract with us. The conversion measurement is used solely to analyze the success of our marketing measures.<\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">Unless otherwise stated, we ask you to assume that cookies used will be stored for a period of two years.<\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Notes on legal bases:<\/strong> Insofar as we ask users for their consent to the use of third-party providers, the legal basis for the processing of data is consent. Otherwise, users\u2018 data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.<\/span><\/p>\n<ul class=\"m-elements\">\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Types of data processed:<\/strong> Usage data (e.g. websites visited, interest in content, access times), meta\/communication data (e.g. device information, IP addresses), location data (information about the geographical position of a device or a person).<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>People concerned:<\/strong> users (e.g. website visitors, users of online services), interested parties.<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Purposes of processing:<\/strong> Tracking (e.g., interest\/behavioral profiling, use of cookies), remarketing, visit action evaluation, interest-based and behavioral marketing, profiling (creation of user profiles), conversion measurement (measurement of the effectiveness of marketing measures), reach measurement (e.g.. e.g. access statistics, recognition of returning visitors), target group formation (determination of target groups relevant for marketing purposes or other output of content), cross-device tracking (cross-device processing of user data for marketing purposes)<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Security measures:<\/strong> IP masking (pseudonymization of the IP address).<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Legal basis:<\/strong> Consent (Art. 6 para. 1 p. 1 lit. a. GDPR), Legitimate interests (Art. 6 para. 1 p. 1 lit. f. GDPR).<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Opposition (Opt-Out):<\/strong> We refer to the data protection notices of the respective providers and the objection options given to the providers (so-called \u201eOpt-Out\u201c). If no explicit opt-out option has been specified, there is on the one hand the possibility that you disable cookies in the settings of your browser. However, this may restrict functions of our online offer. We therefore additionally recommend the following opt-out options, which are offered in summary for the respective areas:a) Europe: <a style=\"color: #292929;\" href=\"https:\/\/www.youronlinechoices.eu\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youronlinechoices.eu<\/a>.<\/span><br \/><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">b) Canada: <a style=\"color: #292929;\" href=\"https:\/\/www.youradchoices.ca\/choices\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youradchoices.ca\/choices<\/a>.<\/span><br \/><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">c) USA: <a style=\"color: #292929;\" href=\"https:\/\/www.aboutads.info\/choices\" target=\"_blank\" rel=\"noopener\">https:\/\/www.aboutads.info\/choices<\/a>.<\/span><br \/><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">d) Inter-territory: <a style=\"color: #292929;\" href=\"https:\/\/optout.aboutads.info\" target=\"_blank\" rel=\"noopener\">https:\/\/optout.aboutads.info<\/a>.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Services used and service providers:<\/strong><\/span><\/p>\n<ul class=\"m-elements\">\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Google Tag Manager:<\/strong> Google Tag Manager is a solution with which we can manage so-called website tags via an interface and thus integrate other services into our online offering (please refer to further details in this privacy policy). With the Tag Manager itself (which implements the tags), therefore, no profiles of users are created or cookies are stored, for example. Google only learns the IP address of the user, which is necessary to run the Google Tag Manager; service provider:\u00a0Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website:\u00a0<a style=\"color: #292929;\" href=\"https:\/\/marketingplatform.google.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/marketingplatform.google.com<\/a>; Privacy policy: <a style=\"color: #292929;\" href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>; Order processing agreement: <a style=\"color: #292929;\" href=\"https:\/\/business.safety.google\/adsprocessorterms\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adsprocessorterms<\/a>; Other information:\u00a0Types of processing as well as data processed: <a style=\"color: #292929;\" href=\"https:\/\/privacy.google.com\/businesses\/adsservices\" target=\"_blank\" rel=\"noopener\">https:\/\/privacy.google.com\/businesses\/adsservices<\/a>; Data processing terms and conditions for Google advertising products and standard contractual clauses for third country transfers of data: <a style=\"color: #292929;\" href=\"https:\/\/business.safety.google\/adsprocessorterms\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adsprocessorterms<\/a>.<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Google Analytics:<\/strong> Reach measurement and web analytics; service provider:\u00a0Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website:\u00a0<a style=\"color: #292929;\" href=\"https:\/\/marketingplatform.google.com\/intl\/de\/about\/analytics\/\" target=\"_blank\" rel=\"noopener\">https:\/\/marketingplatform.google.com\/intl\/de\/about\/analytics\/<\/a>; Privacy policy: <a style=\"color: #292929;\" href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>; Opt-out: Opt-out plugin: <a style=\"color: #292929;\" href=\"https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de\" target=\"_blank\" rel=\"noopener\">https:\/\/tools. google.com\/dlpage\/gaoptout?hl=en<\/a>, Ad Display Settings: <a style=\"color: #292929;\" href=\"https:\/\/adssettings.google.com\/authenticated\" target=\"_blank\" rel=\"noopener\">https:\/\/adssettings.google.com\/authenticated<\/a>; Order Processing Agreement: <a style=\"color: #292929;\" href=\"https:\/\/business.safety.google\/adsprocessorterms\/\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adsprocessorterms\/<\/a>; Other Information:\u00a0Types of processing as well as data processed: <a style=\"color: #292929;\" href=\"https:\/\/privacy.google.com\/businesses\/adsservices\" target=\"_blank\" rel=\"noopener\">https:\/\/privacy.google.com\/businesses\/adsservices<\/a>; Data processing terms for Google advertising products and standard contractual clauses for third country transfers of data: <a style=\"color: #292929;\" href=\"https:\/\/business.safety.google\/adsprocessorterms\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adsprocessorterms<\/a>.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #292929;\"><strong>Presence on social networks<\/strong><\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">We maintain online presences within social networks and process user data in this context in order to communicate with users active there or to offer information about us.<\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">We would like to point out that user data may be processed outside the European Union. This may result in risks for the users because, for example, it could make it more difficult to enforce the rights of the users.<\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">Furthermore, user data is usually processed within social networks for market research and advertising purposes. For example, usage profiles can be created based on the usage behavior and resulting interests of the users. The usage profiles can in turn be used, for example, to place advertisements within and outside the networks that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users\u2018 computers, in which the usage behavior and interests of the users are stored. Furthermore, data independent of the devices used by the users may also be stored in the usage profiles (especially if the users are members of the respective platforms and are logged in to them).<\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">For a detailed presentation of the respective forms of processing and the options to object (opt-out), we refer to the privacy statements and information provided by the operators of the respective networks.<\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">In the case of requests for information and the assertion of data subject rights, we also point out that these can be asserted most effectively with the providers. Only the providers have access to the users\u2018 data and can take appropriate measures and provide information directly. If you still need help, then you can contact us.<\/span><\/p>\n<ul class=\"m-elements\">\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Types of data processed:<\/strong> Inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. entries in online forms), usage data (e.g. websites visited, interest in content, access times), meta\/communication data (e.g. device information, IP addresses).<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>People Concerned:<\/strong> users (e.g., website visitors, users of online services).<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Purposes of processing:<\/strong> contact requests and communication, tracking (e.g. interest\/behavioral profiling, use of cookies), remarketing, reach measurement (e.g. access statistics, recognition of returning visitors).<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Legal basis:<\/strong> Legitimate interests (Art. 6 para. 1 p. 1 lit. f. GDPR).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Services used and service providers:<\/strong><\/span><\/p>\n<ul class=\"m-elements\">\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Instagram: <\/strong>Social network; service provider:\u00a0Instagram Inc, 1601 Willow Road, Menlo Park, CA, 94025, USA; website:\u00a0<a style=\"color: #292929;\" href=\"https:\/\/www.instagram.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.instagram.com<\/a>; Privacy Policy: <a style=\"color: #292929;\" href=\"https:\/\/instagram.com\/about\/legal\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/instagram.com\/about\/legal\/privacy<\/a>.<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Facebook pages: <\/strong>Profiles within the social network Facebook \u2013 We are jointly responsible with Facebook Ireland Ltd. for the collection (but not the further processing) of data from visitors to our Facebook page (so-called \u201efan page\u201c). This data includes information about the types of content users view or interact with, or the actions they take (see under \u201eThings You and Others Do and Provide\u201c in the Facebook Data Policy: <a style=\"color: #292929;\" href=\"https:\/\/www.facebook.com\/policy\" target=\"_blank\" rel=\"noopener\">https:\/\/www. facebook.com\/policy<\/a>), as well as information about the devices users use (e.g., IP addresses, operating system, browser type, language settings, cookie data; see under \u201eDevice Information\u201c in the Facebook Data Policy: <a style=\"color: #292929;\" href=\"https:\/\/www.facebook.com\/policy\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/policy<\/a>). As explained in the Facebook Data Policy under \u201eHow do we use this information?\u201c, Facebook also collects and uses information to provide analytics services, called \u201ePage Insights,\u201c to Page operators to provide them with insights about how people interact with their Pages and with content associated with them. We have entered into a special agreement with Facebook (\u201ePage Insights Information,\u201c <a style=\"color: #292929;\" href=\"https:\/\/www.facebook.com\/legal\/terms\/page_controller_addendum\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/terms\/page_controller_addendum<\/a>), which regulates in particular which security measures Facebook must observe and in which Facebook has agreed to fulfill the rights of data subjects (i.e., users can, for example, provide information or make deletion requests directly to Facebook). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority), are not restricted by the agreements with Facebook. Further information can be found in the \u201ePage Insights Information\u201c (<a style=\"color: #292929;\" href=\"https:\/\/www.facebook.com\/legal\/terms\/information_about_page_insights_data\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/terms\/information_about_page_insights_data<\/a>); Service Provider:\u00a0Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; website: https:\/\/www.facebook.com; privacy policy: https:\/\/www.facebook.com\/about\/privacy; standard contractual clauses (ensuring level of data protection in case of processing in third countries): https:\/\/www.facebook.com\/legal\/EU_data_transfer_addendum; further information:\u00a0Shared Responsibility Agreement: https:\/\/www.facebook.com\/legal\/terms\/information_about_page_insights_data.<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>LinkedIn: <\/strong>Social network; Service provider:\u00a0LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland; Website:\u00a0<a style=\"color: #292929;\" href=\"https:\/\/www.linkedin.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com<\/a>; privacy policy: <a style=\"color: #292929;\" href=\"https:\/\/www.linkedin.com\/legal\/privacy-policy\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/legal\/privacy-policy<\/a>; standard contractual clauses (ensuring level of data protection for processing in third countries): <a style=\"color: #292929;\" href=\"https:\/\/legal.linkedin. com\/dpa\" target=\"_blank\" rel=\"noopener\">https:\/\/legal.linkedin.com\/dpa<\/a>; Opt-out: <a style=\"color: #292929;\" href=\"https:\/\/www.linkedin.com\/psettings\/guest-controls\/retargeting-opt-out\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/psettings\/guest-controls\/retargeting-opt-out<\/a>; Order processing contract: <a style=\"color: #292929;\" href=\"https:\/\/legal.linkedin.com\/dpa\" target=\"_blank\" rel=\"noopener\">https:\/\/legal.linkedin.com\/dpa<\/a>.<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Twitter: <\/strong>Social network; service provider:\u00a0Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland, parent company: Twitter Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA; Privacy Policy: <a style=\"color: #292929;\" href=\"https:\/\/twitter.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/twitter.com\/privacy<\/a>, (Settings: <a style=\"color: #292929;\" href=\"https:\/\/twitter.com\/personalization\" target=\"_blank\" rel=\"noopener\">https:\/\/twitter.com\/personalization<\/a>).<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>YouTube:\u00a0<\/strong>Social network and video platform; service provider:\u00a0Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; Privacy policy: <a style=\"color: #292929;\" href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>; Opt-out: <a style=\"color: #292929;\" href=\"https:\/\/adssettings.google.com\/authenticated\" target=\"_blank\" rel=\"noopener\">https:\/\/adssettings.google.com\/authenticated<\/a>.<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Pinterest: <\/strong>Social network; service provider: Pinterest Europe Ltd.<\/span><br \/><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland; Website: <a style=\"color: #292929;\" href=\"https:\/\/www.pinterest.de\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.pinterest.de\/<\/a>; Data privacy: <a style=\"color: #292929;\" href=\"https:\/\/policy.pinterest.com\/de\/privacy-policy\" target=\"_blank\" rel=\"noopener\">https:\/\/policy.pinterest.com\/de\/privacy-policy<\/a><\/span><\/li>\n<\/ul>\n<p><span style=\"color: #292929;\"><strong>Plugins and embedded functions and content<\/strong><\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">We incorporate into our online offering functional and content elements that are obtained from the servers of their respective providers (hereinafter referred to as \u201ethird-party providers\u201c). These can be, for example, graphics, videos or social media buttons as well as posts (hereinafter uniformly referred to as \u201econtent\u201c).<\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">The integration always requires that the third-party providers of this content process the IP address of the user, since without the IP address they could not send the content to their browser. The IP address is thus required for the display of this content or functionality. We strive to use only such content whose respective providers use the IP address only for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also known as \u201eweb beacons\u201c) for statistical or marketing purposes. The \u201epixel tags\u201c can be used to analyze information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user\u2019s device and may contain, among other things, technical information about the browser and operating system, referring websites, time of visit and other information about the use of our online offer as well as be linked to such information from other sources.<\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Notes on legal bases:<\/strong> Insofar as we ask users for their consent to the use of third-party providers, the legal basis for the processing of data is consent. Otherwise, users\u2018 data is processed on the basis of our legitimate interests (i.e. interest in efficient, economical and recipient-friendly services). In this context, we would also like to refer you to the information on the use of cookies in this privacy policy.<\/span><\/p>\n<ul class=\"m-elements\">\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Types of data processed:<\/strong> Usage data (e.g. websites visited, interest in content, access times), meta\/communication data (e.g. device information, IP addresses), location data (information on the geographical position of a device or a person), content data (e.g. entries in online forms), inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers).<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>People concerned:<\/strong> users (e.g. website visitors, users of online services), communication partners.<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Purposes of processing:<\/strong> Provision of our online offer and user experience, provision of contractual services and customer service, contact requests and communication, tracking (e.g. interest\/behavioral profiling, use of cookies), interest-based and behavioral marketing, profiling (creation of user profiles), security measures, management and response to requests.<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Legal basis:<\/strong> Legitimate interests (Art. 6 para. 1 p. 1 lit. f. GDPR), consent (Art. 6 para. 1 p. 1 lit. a. GDPR), contract performance and pre-contractual requests (Art. 6 para. 1 p. 1 lit. b. GDPR).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Services used and service providers:<\/strong><\/span><\/p>\n<ul class=\"m-elements\">\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>reCAPTCHA: <\/strong>We include the function \u201ereCAPTCHA\u201c to be able to recognize whether entries (e.g. in online forms) are made by humans and not by automatically acting machines (so-called \u201ebots\u201c). The data processed may include IP addresses, information on operating systems, devices or browsers used, language settings, location, mouse movements, keyboard strokes, time spent on websites, previously visited websites, interactions with ReCaptcha on other websites, possibly cookies as well as results of manual recognition processes (e.g. answering questions asked or selecting objects in images); Service provider:\u00a0Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website:\u00a0<a style=\"color: #292929;\" href=\"https:\/\/www.google.com\/recaptcha\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.google.com\/recaptcha\/<\/a>; Privacy policy: <a style=\"color: #292929;\" href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>; Opt-out: Opt-out plugin: <a style=\"color: #292929;\" href=\"https:\/\/tools. google.com\/dlpage\/gaoptout?hl=en\" target=\"_blank\" rel=\"noopener\">https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de<\/a>, Ad display settings: <a style=\"color: #292929;\" href=\"https:\/\/adssettings.google.com\/authenticated\" target=\"_blank\" rel=\"noopener\">https:\/\/adssettings.google.com\/authenticated<\/a>.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #292929;\"><strong>Deletion of data<\/strong><\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">The data processed by us will be deleted in accordance with legal requirements as soon as their consents permitted for processing are revoked or other permissions cease to apply (for example, if the purpose of processing this data has ceased to apply or it is not necessary for the purpose).<\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">If the data are not deleted because they are required for other and legally permissible purposes, their processing will be limited to these purposes. I.e., the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for reasons of commercial or tax law or whose storage is necessary for the assertion, exercise or defense of legal claims or for the protection of the rights of another natural or legal person.<\/span><\/p>\n<p><span style=\"color: #292929;\"><span style=\"font-size: 90%; font-family: Arimo;\">Further information on the deletion of personal data can further be provided in the context of the individual data protection notices of this privacy policy.<\/span><\/span><\/p>\n<p><span style=\"color: #292929;\"><strong>Change and update privacy policy<\/strong><\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">We ask you to regularly inform yourself about the content of our privacy policy. We will adapt the privacy statement as soon as the changes in the data processing activities we carry out make this necessary. We will inform you as soon as the changes require an act of cooperation on your part (e.g. consent) or other individual notification.<\/span><\/p>\n<p><span style=\"color: #292929;\"><span style=\"font-size: 90%; font-family: Arimo;\">If we provide addresses and contact information of companies and organizations in this privacy statement, please note that the addresses may change over time and please check the information before contacting us.<\/span><\/span><\/p>\n<p><span style=\"color: #292929;\"><strong>Rights of the persons concerned<\/strong><\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">As a data subject, you are entitled to various rights under the GDPR, arising in particular from Articles 15 to 21 of the GDPR:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Right of objection:<\/strong> you have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out on the basis of Article 6(1)(e) or (f) of the GDPR; this also applies to profiling based on these provisions. If the personal data concerning you is processed for the purpose of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling, insofar as it is related to such direct marketing.<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Right of revocation for consents:<\/strong> You have the right to revoke granted consents at any time.<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Right of access:<\/strong> You have the right to request confirmation as to whether data in question is being processed and to information about this data, as well as further information and a copy of the data in accordance with legal requirements.<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Right to rectification:<\/strong> You have the right, in accordance with the law, to request that the data concerning you be completed or that inaccurate data concerning you be rectified.<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Right to erasure and restriction of processing:<\/strong> You have, in accordance with the law, the right to request that data concerning you be erased without undue delay, or alternatively, in accordance with the law, to request restriction of the processing of the data.<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Right to data portability:<\/strong> You have the right to receive data relating to you, which you have provided to us, in a structured, common and machine-readable format in accordance with the legal requirements, or to demand its transfer to another responsible party.<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Complaint to supervisory authority:<\/strong> You also have the right, in accordance with the law, to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, your place of work or the place of the alleged infringement, if you consider that the processing of personal data relating to you infringes the GDPR.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #292929;\"><strong>Definitions of terms<\/strong><\/span><\/p>\n<p><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\">This section provides you with an overview of the terms used in this Privacy Policy. Many of the terms are taken from the law and defined primarily in Article 4 of the GDPR. The legal definitions are binding. The following explanations, on the other hand, are primarily intended to aid understanding. The terms are sorted alphabetically.<\/span><\/p>\n<ul class=\"glossary\">\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Visit action evaluation:<\/strong> \u201eVisit action evaluation\u201c (English \u201econversion tracking\u201c) refers to a procedure with which the effectiveness of marketing measures can be determined. For this purpose, a cookie is usually stored on the users\u2018 devices within the websites on which the marketing measures take place and then retrieved again on the target website. For example, this allows us to track whether the ads we have placed on other websites have been successful).<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Credit information:<\/strong> Automated decisions are based on automatic data processing without human intervention (for example, in the case of an automatic rejection of a purchase on account, an online credit application or an online application process without any human intervention. Such automated decisions are only allowed under Art. 22 GDPR if data subjects consent, if they are necessary for the performance of a contract, or if national laws allow such decisions.<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Cross-device tracking:<\/strong> Cross-device tracking is a form of tracking in which users\u2018 behavioral and interest information is collected across devices in so-called profiles by assigning users to an online identifier. This allows user information to be analyzed for marketing purposes, irrespective of the browsers or devices used (e.g. cell phones or desktop computers). For most providers, the online identifier is not linked to clear data, such as names, postal addresses or e-mail addresses.<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>IP masking:<\/strong> \u201eIP masking\u201c is a method in which the last octet, i.e., the last two numbers of an IP address, is deleted so that the IP address can no longer be used to uniquely identify a person. Therefore, IP masking is a means of pseudonymizing processing methods, especially in online marketing<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Interest-based and behavioral marketing:<\/strong> We speak of interest-based and\/or behavioral marketing when potential interests of users in ads and other content are predetermined as precisely as possible. This is done on the basis of information about their previous behavior (eg visiting certain websites and stay on them, buying behavior or interaction with other users), which are stored in a so-called profile. Cookies are usually used for these purposes.<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Conversion measurement:<\/strong> Conversion measurement is a procedure with which the effectiveness of marketing measures can be determined. For this purpose, a cookie is usually stored on the users\u2018 devices within the websites on which the marketing measures take place and then retrieved again on the target website. For example, this allows us to track whether the ads we have placed on other websites have been successful.<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Personal data:<\/strong> \u201ePersonal data\u201c means any information relating to an identified or identifiable natural person (hereinafter \u201edata subject\u201c); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (eg. e.g. cookie) or to one or more particular characteristics that are an expression of that natural person\u2019s physical, physiological, genetic, mental, economic, cultural or social identity.<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Profiling:<\/strong> \u201eProfiling\u201c is any form of automated processing of personal data that consists of using such personal data to analyze, evaluate or, in order to predict (e.g., the interests in certain content or the use of certain services), certain personal aspects relating to a natural person (depending on the type of profiling, this may include information concerning age, gender, location data and movement data, interaction with websites and their content, shopping behavior, social interactions with other people). e.g. interests in certain content or products, click behavior on a website or location). Cookies and web beacons are often used for profiling purposes.<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Range measurement:<\/strong> Range measurement (also known as web analytics) is used to evaluate the flow of visitors to an online offering and may include the behavior or interests of visitors in certain information, such as content of web pages. With the help of reach analysis, website owners can see, for example, at what time visitors visit their website and what content they are interested in. This enables them, for example, to better adapt the content of the website to the needs of their visitors. For the purposes of reach analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus obtain more precise analyses of the use of an online offering.<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Remarketing:<\/strong> One speaks of \u201eremarketing\u201c or \u201eretargeting\u201c when, for example, for advertising purposes, it is noted which products a user has been interested in on a website, in order to remind the user of these products on other websites, e.g. in advertisements.<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Location data:<\/strong> Location data is created when a mobile device (or other device with the technical requirements of a location determination) connects to a radio cell, a WLAN or similar technical mediators and functions of location determination. Location data is used to indicate the geographically determinable position on earth at which the respective device is located. Location data can be used, for example, to display map functions or other information dependent on a location.<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Tracking:<\/strong> One speaks of \u201etracking\u201c when the behavior of users can be traced across several online offers. As a rule, with regard to the online offers used, behavioral and interest information is stored in cookies or on servers of the providers of the tracking technologies (so-called profiling). This information can subsequently be used, for example, to display advertisements to users that are likely to correspond to their interests.<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Controller:<\/strong> A \u201econtroller\u201c is the natural or legal person, public authority, agency or other body which alone or jointly with others determines the purposes and means of the processing of personal data.<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Processing:<\/strong> \u201eProcessing\u201c means any operation or set of operations which is performed upon personal data, whether or not by automatic means. The term is broad and includes virtually any handling of data, be it collection, analysis, storage, transmission or deletion.<\/span><\/li>\n<li><span style=\"font-size: 90%; font-family: Arimo; color: #292929;\"><strong>Target group formation:<\/strong> One speaks of target group formation (or \u201eCustom Audiences\u201c) when target groups are determined for advertising purposes, e.g. insertion of advertisements. For example, based on the interest of a user in certain products or topics on the Internet, it can be concluded that this user is interested in advertisements for similar products or the online store in which he viewed the products. In turn, we speak of \u201elookalike audiences\u201c (or similar target groups) when the content deemed suitable is displayed to users whose profiles or interests presumably correspond to the users for whom the profiles were formed. For purposes of the formation of Custom Audiences and Lookalike Audiences are usually used cookies and web beacons.<\/span><\/li>\n<\/ul>\n\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4153","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.ayonicgym.com\/en\/wp-json\/wp\/v2\/pages\/4153","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ayonicgym.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ayonicgym.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ayonicgym.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ayonicgym.com\/en\/wp-json\/wp\/v2\/comments?post=4153"}],"version-history":[{"count":10,"href":"https:\/\/www.ayonicgym.com\/en\/wp-json\/wp\/v2\/pages\/4153\/revisions"}],"predecessor-version":[{"id":9989,"href":"https:\/\/www.ayonicgym.com\/en\/wp-json\/wp\/v2\/pages\/4153\/revisions\/9989"}],"wp:attachment":[{"href":"https:\/\/www.ayonicgym.com\/en\/wp-json\/wp\/v2\/media?parent=4153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}